7 Steps to Make your Website your Client Attraction Magnet
Copyright (c) 2007 Donna Gunter
When I started my online business in 1999, I had a website, but did very little with it, as it seemed impossible to get noticed by the search engines. My website simply served as my online brochure and I had no plan in place to drive any traffic there. Fast forward to 2007, and now almost all of my clients come to me from my website. In fact, my website has brought 5 clients to my door in the past week.
My website and my Internet marketing strategies do such a good job of promoting my business that when clients contact me, it’s usually to say, “I’ve been to your site and I’ve been reading the great info you provide. I know you’re the one to help me. When can we get started?” Consequently, I’m rarely in the position of having to “sell” someone on the benefits they’ll gain by working with me, as my website takes care of most of that for me. I think that’s very cool, as I absolutely hate trying to sell myself.
What can you do to make your website your client attraction magnet? There’s so much information out there about online marketing and so many directions from which to choose that it’s easy to become overwhelmed and confused Whether you have a website and have been online for awhile or are just getting started on creating your Internet presence, here are the most important first 7 steps you can take to get more clients from Internet marketing and create your own client attraction magnet:
1. Domain that reflects your brand. The domain name from which you transact all of your online business should reflect your brand in some way. You can accomplish this by purchasing a .com version of a domain name that is the same as the name of your business or by buying a domain containing keywords relevant to your business. Before buying your business domain, make a list of keywords that someone might use to find you online. This list could include your industry, your target market or niche, a problem your target market has, or a solution that you can offer. If you’ve been in business for awhile, it may make most sense to simply stick with the business name you have been using rather than trying to rebrand your business online. I highly recommend GoDaddy.com for all domain name purchases.
2. Basic website. In order to have a website and email addresses from your chosen domain, you need to purchase a reliable hosting account for your website. At a minimum, the services that you’ll want in your hosting/design package include: hosting for 1 domain, 5 GB of space, 200 GB of monthly transfer volume (tied to how many visitors your site has), 10 email accounts, 10 MB storage per email account, 24/7 support, and basic website statistics. Resource: I highly recommend Aaces.com, HostMySite.com, and iPowerWeb.com for website hosting.
A very basic and attractive initial website of roughly 5 pages can be created by a web designer for as little as $350. Or, if you prefer to do it yourself, you can purchase Frontpage, Dreamweaver , or download a free HTML editor, Nvu, at Nvu.com and either build your site from scratch or customize a pre-made template. Another option is to use a hosting service that provides an online interface for website design, creation, and updates. This type of service enables anyone who’s familiar with Microsoft Word to log in and create content, add images, and add pages to their very own website. The major providers of this type of service include GoDaddy.com, Yahoo Small Business, and 1and1 Web Hosting.
As you think about your site design and navigation, determine the look and feel you want to convey on your site, and make your content persuasive. Remember, people visit websites because they have a problem to solve. Visitors to your website will decide to hang around and browse through your site based on how well you answer the following:
* Who am I and why am I qualified to do what I do?
* Who is my target market? What are their problems?
* Do I fully understand and offer solutions to those problems?
You’ve got less than 10 seconds to capture a visitor’s attention. So, it’s imperative that your site speaks directly to your target market and that they get a good sense of who you are and what you offer so that they can get to know, like, and trust you and eventually buy from you. If you’re not clear and confuse them, they’ll be leave, so don’t let them be distracted by pretty bells and whistles on your site. It’s the content, call to action, and ease of navigation that ultimately matters in site design.
3. Call to action. Present a clear call to action that is clearly shown on every page of your site. Your primary call to action should be getting the visitor’s name and primary email address by asking him subscribe to your ezine or by giving him access to a free information product like an ecourse, special report, audio/video recording, or ebook. In order to do this, you need to purchase and learn to use email marketing software that helps you capture visitor contact information. I highly recommend aWeber.com for this task, as it enables you to build, develop, and manage your online contact database.
4. Client-capturing device. The best way to obtain contact info from a visitor is to create an information product in which the content is so compelling that the visitor gladly parts with his/her name and primary email address to obtain the free giveaway. By giving you their contact information, they have become a warm lead and you can start to develop a relationship with them and begin to market to them.
The easiest way to create a client-capturing device is to simply make an electronic recording of you talking about a topic that helps your target market solve a problem, have the recording transcribed, edit it for readability and continuity, create a cover, save it as a PDF file, and you now have a client-capturing device you can give away.
5. Stay-in-touch mechanism. A regularly published ezine, or email newsletter, is one of the most effective ways you can keep in touch with your prospects. For the greatest success, publish your ezine consistently on a weekly basis.
Since you’re developing a relationship with your prospects, the best way for them to get to know you is to let your “voice” permeate your newsletter. Demonstrate your expertise in your ezine by writing articles addressing relevant issues of your target market and how they can resolve the issues. Keep your newsletter short and to the point and create 3 columns for each issue — a personal welcome and insight from you, a main article that provides useful information for your readers, and an invitation to buy a product, buy your services, or attend an event.
6. Your first product There are any number of types of information products you can sell online. The ones that are easiest to create and require little investment (other than your time to create them) are those sold as an electronic download. The quicker you can develop your first product, the closer you are developing both an effective marketing funnel and multiple streams of income for your business.
7. Traffic generating strategies. Once you’ve built it, will they come? Only if you start to implement some traffic generating strategies. My favorite traffic generating strategy is article marketing, in which I write a new article each week and submit it to online article directories through my article submission service, SubmitYourArticle.com . I’ve had my articles reprinted on blogs, in ezines, in professional association newsletters, and in print magazines. After reading my article from one of these sources, the reader goes to my website, signs up for my client-capturing device, and then receives my weekly ezine that I use to develop a relationship with that reader, who has now become a prospective client/customer.
Other effective traffic generating strategies include pay-per-click advertising, being a guest on someone’s teleseminar, submitting online press releases, or creating a blog or a podcast. You don’t have to do them all. Just pick one and implement it consistently.
Follow and work this 7-step plan and experience first-hand the joy of getting more clients online.
How To Make Money Fast Online, Here are 3 ways to start
http://www.ControlYourFutureToday.com
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The question has come into everyone’s mind at one point or another.”How do I make money fast?” Luckily for everyone who has ever had that question come to mind there is an answer! There are several ways to make money quickly online, now we will venture through the online category.
3 websites to make money online.
1. Associated Content.
2. Cash Crate.
3. Forum booster.
Let’s begin with associated content. Associated content should be the number one stop for those people who frequently ask themselves, how I could make money fast. Associated Content requires you to write content, which in other words for those who aren’t familiar with the online language, content means articles.
Associated Content requires that you write articles for them, they will pay you anywhere from $3 to $40 for your content.
Most of the time however the bids that they place on your content are for much less than $10. However, this is still a great way to make money online if you can type several articles per day. You may be surprised to see how easy it has become to earn a part time income through writing for Associated Content.
The next site that we will talk about is Cash Crate. Cash Crate is a site that pays you to take surveys. They may pay anywhere from a dollar to possibly a hundred dollars, just for you to take a survey.
Doesn’t sound too bad now does it? The reason they pay you to complete surveys is that companies are willing to shell out loads of cash for in-depth information from their consumers to find out exactly what they word on the street is about their product or services.
They even have a daily survey on the homepage that is guaranteed to make you some extra income; the guaranteed survey on the homepage pays $0.80. It may not seem like much but do the math, over a 30 day time period. That is almost $30 extra dollars just for taking surveys.
Are you still asking yourself that question, how do I make money fast? Well if writing tons of articles and taking surveys doesn’t really sound like your cup of tea, there is always the alternative of Forum Booster.
Forum Booster is a website that pays you $0.10 for each post you make on a forum. This is great for those of us that would be searching and posting on forums either way, why not get paid for it? If you can post sixty posts in 1 hour, you can make $6, which is not that bad for earning money online.
It may not be minimum wage, but you have the advantage of being in the comfort of your own home. You can be in your pajamas sipping coffee while working on posting on these forums. Each post should be a minimum of 12 words, which is not difficult to do at all.
Overall there are tons of ways to make money quickly online but these are just the tried and true and the best of the best.
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Make Free Money Online Taking Surveys – Possible or Not?
Yes it is, but in order to prevent you from scams, I want to teach you how exactly people make free money onlineAs you scan this article, you probably went for “make free money online” or anything synonymous to it earlier. I’m 95% sure, that you got overwhelmed by all the internet sites that foretell huge amounts of money just for answering a couple of survey interviews when you signed up up for a – compared to the huge pile of money prognosticated – very low fee ($20 or anything like that).Seems awesome, but be prepared or you might lose a whole lotta cash! Any website that assures great sums of cash only for answering a couple of survey interviews is a scam, although you can make free money online with a method like this. But by making free money online I can tell you these are much smaller sums like $40 a month on average. These guys make you believe it is possible to gain between $25 and $100 per survey, but the reality is hardly like this. Most surveys rank between $2.50 and $6 and don’t come too often, hence if this is enough for you, try it, there are other ways to make free money online taking surveys:You don’t have to pay money in order to make free money online answering surveys. There’s this website named theguruseye.com, where you can create an account for free and it provides you with lots of paid survey opportunities, so no money spent, same (or even a greater) dollars earned. looks quite simple, eh?Just a little more advice between us: Allways scan the privacy policy of the company you’re working with closely. Very often they sell your information to third parties, which leads to an enormous amount of junk e-mail in your inbox, so study it cautiously. Serious companies have something like “We do not deal personally identifiable information with other third-party organizations for their selling or promotional uses without your consent except as piece of a particular program or feature for which you will get the ability to opt out.” in their privacy policy.Thanks for your patience and if you want to learn more on how to make free money online, you might be interested in reading my blog: http://insane-income.blogspot.comMike V.PS: The best way to make free money online is to start your own business. It’s very easy and in my blog, you will learn how to get the skills.
Ireland Singles Online at Free Ireland Dating Sites
There are thousands of Ireland singles at free Ireland dating sites. Seeking Ireland single women and men online is common and simple these days. Many Ireland dating websites create relationships and marriage annually. Ireland dating service connects Ireland singles together. You can find thousands of Ireland girls and men without paying any money. It is great to find love and romance online at free Ireland dating sites. This modern world has more Ireland singles. The divorce rate goes up in recent years. Lawyers make money from Ireland women and men who get divorced. The main reason that Ireland couples file divorced cases is because they got married without thinking thoroughly. Most of these Ireland men and women got married in a hurry. Rushing into a marriage without a careful thought is a mistake. As a result, Ireland women and men argue, separate, and file a divorce. The beautiful part about Ireland online dating is that you can view details of any single person before you contact. Finding an Ireland match between two of you is needed at first. These sites usually have Ireland dating matches that match you and other people based on comparing profiles. There are many Ireland dating sites online that created thousands of long term relationships a year. This computer day helps us a lot. We can do almost anything on net. Seeking Ireland love online is easy and convenient. Nowadays, single mothers and fathers meet at these Ireland dating websites is a piece of cake. The best part is that Ireland singles know exactly that these members are available and looking. You should not think about your last relationship too much. You have to move on with your future. Do not jump on the mistake you two made from your last marriage. Being Ireland singles is not a good thing because life is so beautiful when dating. Looking for Ireland singles is easy these days because you can find your dating partner in just a few minutes of your time. Single Ireland parents should not seek dates at the bars or night clubs. Most of singles in Ireland at these places just look for sex, instead of real love. Only online Ireland dating sites create long-term relationships and marriage for Ireland singles.We have seen many long term marriages that are created from these free Ireland dating services. You can find your dream mate in just a few clicks from your computer. Take action now and do not wait any longer. Your other half is waiting at these free Ireland dating sites. Seeking Ireland single men and single girls is simple. What you need to do is to create a personal ad at these totally free Ireland dating websites. Search for million of Ireland singles online and contact them all is the 2nd step. After chatting online for a few times, you then can make a face to face meeting with that special someone. That’s all. Thousands of Ireland men dating girls are waiting online to meet you.
Avoid Internet Scam And Make Money Free Online
As most regular internet users and website visitors who have tried the divers internet money making skims would agree with me, its all an internet scam. There are no such things as make easy money online or make money free online , they are all measures put in place by fraudulent , fellow internet users to make online money by cajoling unsuspecting individuals into innocently giving out their hard earned money, via the internet all in the hope of getting to make easy money online .This fraudulent individuals or internet users online can promise someone anything just for them to be able to make their own share of the online money, live in different parts of the globe, but they are mostly located in the United States, United Kingdom, Asia and Africa just as recent research and statistic show.Even as this internet online scam takes up the global international market surprisingly, diver’s organizations and computer internet related professionals have been doing every thing within their power to bring internet scam into a halt and the divers’ internet users that perpetrate such crimes to book.But even though as the fight against internet scam continues and the people who engage into such crimes going at large in the world wide web (www) internet users and regular websites visitors are always advised to report any suspected form of internet scam (commonly known as cyber crime by most people) or it perpetrators to the nearest anti-internet scam organizations or agencies.So any time you surf the web, and stumbles across such blog pages that would always invite you to come make money online for free, to make easy money online or even sent as message into your spam inbox, you should always inculcate the habit of ignoring such futile attempts by the divers online scam internet users who their number one goal is not to help you make money free online but to make easy money online for themselves.
Here Is How To Get Website Traffic for Free
So you are all set up with your website and raring to go! Problem now is, you have no extra money to get people to your website. So, you must learn how to drive free traffic to your website in the beginning. This article will show you how you can do that with some simple to implement ideas.
For you to get free traffic you will need to understand it takes some dedicated work and time from you. If you do not have money to outsource your traffic needs, then you will need to learn techniques for driving quality traffic to your website. The good thing is, after you have learned these techniques, you can use them over and over again to get great results.
It stands to reason that paying for traffic will get you instant results, but of course if you do not have that money to start with, then these simple techniques will help you get started in driving targeted traffic to your site. You will have a sense of pride once the traffic comes in knowing that you did it all for free.
Go to your search engine and seek out forums that are in your target marketplace. There are thousands of forums online so you will find many that cover what it is you are selling or offering. You can join most of these forums for free and then take a peek inside to see what these people are saying. Don’t just login and start blasting your link everywhere, simply read comments, leave a few replies and build yourself a reputation. Then you can leave links in your comments for others to see.
If you do this correctly, it will generate a lot of free traffic to you website and of course that traffic will be highly targeted and more likely to purchase from you.
It is best to have a website that captures people’s details. This will help to build your mailing list and make it easier to get sales for a similar product some time later. Once people optin, give them good content and information as this will build trust and people are more likely to buy from someone they trust.
Search out other websites that are in the same marketplace as you are. You can then write to the owners and ask them to exchange links with you. Nearly all webmasters understand how important it is to have their links on other people’s websites as it helps with search engine rankings. This of course is where a lot of your free traffic will come from.
Another way to get free traffic is to write lots of articles and get them published online. The articles need to offer good content and be what people search for. This will bring a lot of free traffic if you write good articles.
You can find many places online that publish articles for free. Simple search them out and start submitting articles on a regular basis. Try to make sure you do not submit the same article to many places as this will work against you in the search engines. They do not like to see duplicated content and if your article is online in hundreds of places, unless it is different you will be penalised.
Get yourself a Blog and add high quality content to it. Blogs are a great way of getting high search engine rankings, and of course as you build your list you can send your subscribers to your Blog and interact with them. This will brand you as an expert and start bringing you more free traffic.
Those are a few techniques you can easily use to get free traffic to your website. Yes, it will take a little work, but unless you have hundreds of dollars to spare it is something you will need to do if you want to make an income online.
Can You Make Money Being Online? The Proâ??s and Conâ??s of Making the Leap
Hereâ??s a question for you, can you actually make money being online? And more importantly, can you make enough to actually live off it? Sure weâ??ve all heard the get-rich-quick schemes online. But is it really better versus having a brick and mortar shop?
Itâ??s good to weigh out all of the positives and negatives before you jump into an internet business. Making money on the web might not be as simple as it first seems.
Here are just a few pros before you decide to make money being online your fulltime priority:
â?¢ You can work at your own time and your own pace. Thereâ??s no 9 to 5 schedule, no morning traffic and the best thing of all is you can wear your comfy pajamas to work! Youâ??re your own boss.
â?¢ Setting up shop offline takes a fair bit of investment. From renting a storefront to business permits, keeping stocks and day-to-day expenses, youâ??ll soon find that having a physical store can easily add up the costs. But creating a site and keeping it updated is relatively inexpensive. However itâ??s good to note that much of the money you will be investing is on advertising.
Here are the cons before you start to make money being online:
â?¢ It requires a good and stable internet connection and server. This one is fairly self explanatory.
â?¢ Advertising online can be tricky. The same tried and true rules offline donâ??t necessarily apply online. In a brick-and-mortar business it might be enough to have a couple of posters or a newspaper ad to draw in the customers. But online itâ??s a totally different ball game; your competitor isnâ??t just the shop at the other side of the street. There are hundreds, if not thousands, of similar businesses all wanting the same key audience.
If you look at both brick and mortar and online businesses, youâ??ll see that they have something in common. Hard work gets results both online and off. People fail not because they lack the motivation. People fail because they expect results right away or fail to properly plan their businesses. Itâ??s naive to think that just by setting up a website you can sit back, watch sales skyrocket and start to make money being online. My colleague once said that just setting up a website is like throwing a hook and bobber into mud puddle. No bait, no line, no rod, no fish. It just doesnâ??t work that way. The same can be said if you decide on a brick and mortar shop. Success online takes time and effort. Persistence, creativity and a good business sense pave the way to reaching your business goals both on and offline.
Make Money Online Opportunities, Anyone Can Make Money Being Online, Butâ?¦
It is true. A lot of people are taking advantage of the make money online opportunities and creating a nice living working from home on the Internet. Equally as true is that a lot of people have lost money trying to work from home on the Internet.
The Internet has changed and will continue to change our lifestyles more than we have ever imagined.
I have put together a few tips for someone who wants to make money being online and avoid the pitfalls where I and many others have been caught out, by pursuing incorrect make money online opportunities.
If someone is promising that you will earn a million dollars by next Monday then you must search around to see if anyone has been successful in achieving this promise.
Spending time on research will save you spending a lot of money. When I started online I moved from website to website, signing up for all sorts of promises and lost money because I did not do my homework.
Following up on your research you should be able to find a mentor with a good track record, who can make money being online.
A lot of the Internet marketing guruâ??s give away free products. Subscribe to them and assess the quality of what you are being sent before you commit any further.
Having an Internet business and to make money being online can change the lives of you and your family for years to come.
How to Get Free Ready-made Money Making Websites Online
Hundreds and thousands of people are searching for money making ideas online daily. In people’s quest to make fast money, they have lost even more money to scammers and fraudsters. Fortunately reading this article will give you insights into how to make easy money with free ready made money websites online with minimal investment and where to get them.
You may think; ‘could this be true?’ Certainly, but only if you have the information I am about to state below. We will take a brief look at some of the businesses that make money online, how to get ready made free money making websites and how much you need to invest to make fast money.
What sorts of Businesses are making money online?There are many money making opportunities online. In fact you are not limited by choice but limited by idea.
I will give you five major ways you can make money online:
What about selling your own Products?I am sure you are aware that there are lots of processes and investments involved in selling your own products. I am sure you have thought about this and you know as well as I do that making profits and breaking even with your small business involves a lot of brain work and business acumen. I say ‘Kudos’ to all those who have succeeded in this way.
What about writing for money?If you love writing and you have the expertise, the patience and the time, then writing for money will not be a problem to you. However, many people won’t be looking for other people’s articles and content to enrich their websites if this is as easy as it sounds.
What about Drop shipping?Drop shipping or dropshipping is an interesting and some worth easy way to make money, in that you sell other people’s products by promoting the products using your address and information. But there are some technicalities involved, such as contacting the customer and the supplier, ensuring that the product is delivered. However, you lack control over the product you are selling, the delivery time and the quality of the product for that matter. Other issues such as the type of support that is being offered to customers, and refund policies are issues that need serious consideration.
What about Affiliate programs?The major difference between affiliate programs and drop shipping is that for affiliate programs, all you need do is direct the customer to the supplier. The business is entirely between the supplier and the customer; if a business contract is made between the two of them, you get paid. If there is a problem afterwards it has absolutely nothing to do with you. Less often, a customer may decide to return goods or products. In most cases there is a waiting time policy. If the customer does not return the goods or product after a specified time you get paid. Some types of affiliate programs do not involve tangible products. All you have to do may be to get users to register for a service and your job is done.
What about turnkey – ready made websites?Turnkey websites are ‘ready made’ fully functional websites. If you don’t have time to build your own website or business from the scratch then this is for you! The turnkey website has all the necessary functions of an e-commerce website. These include shopping carts (plus products to sell), interactive customer-business owner systems such as emailing, feedback and contact forms, user accounts and the like. A typical turnkey website is more than often ‘affiliate links and adverts’ friendly.There are two major types of turnkey websites:
One you get for a feeOrdinarily, these websites are built and designed by some online companies who ask for a moderate selling price for them. I have seen some sold as low as £60 (around $120). If you have the money you can search the web for a quality turnkey website you can buy and start off your business almost immediately. All you have to do then is promote your website. If you don’t have the money, then the second type of turnkey website discussed below is for you.
One you get for freeIn this case you get a turnkey website complete with affiliate products. All you have to do is insert your affiliate ID(s) and you are ready to do business. Most affiliate programs pay you as much as 75% commission for one sale.
What do you have to Invest?I will tell you what you don’t have to invest or do first.
What then do you need to do?The truth is you have to invest some time and some money to promote your ready made website. All businesses no matter the size need to be promoted – that is if you want to make a living out of the business. This however is way better than investing a huge amount of money and time to build a business from the scratch and at the end of the day you loose money and gain nothing. It is important to note here that there are many ways to promote your business online for free. However for your business to start off immediately you may need to invest some money in pay-per-click advertising.
What about online scam? In any business you engage in online, you should be careful of fraudulent ‘faceless people’ who are ready to steal whatever little money you have from you. However proven affiliate marketers such as Clickbank are still available. Registering with them as an affiliate is free and fast. You can get lots of products to promote from these marketers.Other known businesses that run affiliate programs or allow you promote their goods or mini websites are Amazon, eBay and so on. Try sticking with businesses that have good online history and you will be fine.
In a nutshell this article has taken a brief look at some of the businesses that make money online, how to get ready-made free money making websites, how to avoid being scammed and how much you need to invest to make easy money through the internet.